New Balance

Re-introducing a basketball legend. The return of the 550 pays tribute to the 1989 original that defined a hoops generation. Originally worn by pro ballers in the ’80s and ’90s, the new BB550 is simple, clean and true to its legacy

The pair is guided by yellow and gold accents which show face atop the N logos, basketballs on the tongues, tongue trimming and the treading while purple plays a secondary role in touching up the “550” hits and piping.

Engulfed in White all over the upper, this New Balance 550 gets constructed out of the traditional leather, suede, and mesh build all throughout. New Balance branding in grey on the tongues and heels, “N” logos on the side panels, and “550” branding on the lateral wrap up the main details on this New Balance 550 while the sneaker sits atop a white midsole and dark gum rubber outsole.

This women’s-exclusive colorway of the New Balance 550 comes dressed in a White, Pink Sand, and Sea Salt color scheme. Design details include a White leather base contrasted by the Pink suede overlays. Elsewhere you will find White mesh on the tongue and collar area, while the signature “550” branding and “N” side logos make another appearance in their respective areas. A Sail-coloured midsole and two-toned outsole round out the main features of the sneaker.